What should the Herm
What do textures smell like? Can one translate the sense of coarsely woven fabric held between the fingers, or the feel of cashmere next to skin, into an olfactory experience? That was the task Christine Nagel, the nose at Herm gave herself when she set about creating the new men fragrance for the house the most significant launch in 15 years which is landing on counters this month. I create a perfume, I need to physically give it volume or texture, says Nagel, wearing her signature round frames. love it when people say it soft like velvet or silk. The Swiss born perfumer worked with Herm menswear creative director V Nichanian to create the scent, named H24, which is inspired by Nichanian ready to wear collections. you look at V fashion shows, you can touch the textures with your eyes, she adds. can see just how soft the leathers and wools are. There are a lot of similarities in the way we work. wanted to it like a watchmaker to understand a good mechanism, sometimes they need to dismantle the watch. She then off in a completely different direction, seeking out unconventional ingredients like clary sage, a botanical with a distinctly woody quality, which became the backbone of the scent. men fragrances today are illustrated by woody notes dry, oriental, fresh woody, spicy woody, whatever. But for me the botanical was obvious, because in the vegetal there is the sap, which is the source and vivacity of life. did a co distillation with a secret material that softens the narcissus to remove that nervous side, says Nagel. She likens the punchy addition to the electric touches of colour in Nichanian collections a bubblegum pink jacket or a Ferrari red neckerchief in a sea of palatable neutrals. Nagel has found a few small scale producers of the South American tree in Peru, who grow them sustainably: am very happy to be using a that was completely forgotten for many years. final note is a synthetic molecule sclarene which came to Nagel after she visited the tailoring workshops of Herm She recalls watching the artisans applying damp cloths onto wool suits before pressing them with a heavy metal iron. smell that comes from there, it a warm metallic steam. Sclarene, which captures this essence, is very unusual and not widely used in perfumery, says Nagel. remember the day I made V smell it, she said, This is the smell from our workshops. She was really attracted to it, because it also the sensuality of that which well made. Nagel and Nichanian are creating a new sensory identity for today Herm man, drawing on the house history while constantly modernising and adapting. chosen the this power of the sap, because it fits our times it different and says Nagel. you see men in V fashion shows, you feel the vitality, you feel that they are urban men but who are rooted in their heritage. I hope hermes scarf replica on sale
that feeling is the with H24.