Depth Look at the Future of Local SEO
You do a search on your smartphone for local pet shops. At the top of the search engine results page is a box with three local pet businesses. All the pertinent details are right there name, address, phone number, directions. Below this box are links to websites.
This gets you thinking about howyourcustomers findyou. Would your business appear in the Google three pack box at the top of the search engine results page? Would your website link be right under the box?
If not, you must review your local SEO strategy. You’re constantly hustling to make customers happy and make a profit. You probably don’t have much time to be alocal SEOexpert too! To stay ahead of the curve and your competitors, read on.
Good to Know
Before we dive into the main attraction, local SEO, it’s helpful to acknowledge that Google has over 90% of thesearch engine market shareworldwide. The average person searches Google 3 to 4 times each day.
As such, this post views local SEO largely through a Google lens.
What Is SEO?
Search engine optimization is the discipline ofboosting the quantity and qualityof visitors to your website through organic search results. Now,thatdefinition begs the question, what are organic search results?
Organic Search Results
Organic search results are the ones nobody pays for. The results that are presented are based on the search engine looking for relevant and trusted content in response to the search terms that youenter. The links in organic search results lead to a business’s website.
The results ofa search that includes boththe product you offerandthe location are what local SEO is all about. The search engine wants to drive traffic to the highest quality business replica hermes birkin 25cm bag
in the most convenient location.
What’s the Difference?
The results for your searchpet gifts+anytownwill returna local three pack box at the top of the search engine results page.
A search forpet giftswill present links to all types of websites businesses, blogs, charities that may or may not have a physical location. There is no local aspect to this type of search.
When a searcher types in your service or product in your town, you want your business to appear in both the local three pack box as well as the organic search results.
What Is the Future of Local SEO?
The more things change, the more they stay the same. Search engine algorithms are constantly being updated to deliver the highest quality and most relevant information. Your local SEO strategy must adapt to these updates or risk losing customers.
First, let’s take a look at the existing local SEO factors will continue to play a role in future local SEO.
Google My Business (GMB)
Are you one of those business owners who has not claimed yourGMB listing? Or BingPlaces? Or AppleMaps? Only 56% of retailers have listed their businesses in GMB.
To win a place in the local three pack box, you must be listed in GMB. Google presents results that its algorithms believe have a polished, high quality, and credible web presence.
If you’ve already claimed your GMB, make sure that it’s accurate and updated regularly for changing hours of operation or new locations. are online mentions of your business. The more your business is mentioned online, the higher it will rank in local search. help search engines attribute value to your business. How do you boost your citations?
Make sure your business is listed in all available local and national directories from the Yellow Pages to your local chamber of commerce to the better business bureau.
It’s critical that all your business details are consistent across the web. You NAP (name, address, phone numbers) have to be listed the same way. For example, you can’t list your cell phone number in one directory and your office landline in another directory.
also include online mentions of your business from customers or community members. When your customers mention your brand in comments on a blog or in reviews, this impacts how you show up in search results.