IMG announces changes to Australia’s official event
Australia’s official Fashion Week is undergoing a makeover ahead of its return in 2021, with a new name and support measures to revive retail.
Now known as Afterpay Australian Fashion Week after luxury car brand Mercedes Benz was replaced as where to buy best hermes replica
naming rights sponsor the country premiere fashion event will be held in Sydney from May 31 to June 4.
Australian Fashion Week will return to Sydney’s Carriageworks in May 2021, with a new name and a string of initiatives to revive the industry. Picture: Getty ImagesSource:Getty Images
Australian Fashion Week will return in 2021. Picture: Justin LloydSource:News Corp Australia
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Fees will also be waived for participating labels, organisers revealed. There will be a focus on accessibility, diversity and inclusion and sustainability as part of the revamped event.
With now, buy now shows, the public will be able to access selected events via VIP packages, Afterpay Australian Fashion Week: The Experience.
Alexandra Smart, of Sydney based brand Ginger Smart, said the confirmed return of Fashion Week for 2021 was a sign of optimism for the Australian industry.
think it an amazing opportunity to really think outside the square, and to move on from what has been presented on a traditional runway stage, Ms Smart told News Corp.
is a chance to look at that model and come up with new ways of expressing the brand. Picture: SuppliedSource:Supplied
At the height of the COVID 19 pandemic, international designers from Chanel to Dior staged digitised presentations in place of traditional runway shows due to strict public health guidelines.
look around the world at some of the brands that have executed (shows) digitally, it been very engaging, Ms Smart said. they have been able to express the experience of their brands in so many different ways that are outside the traditional runway model.
think from a designer perspective, it means we have so many ways to do things differently. Picture: SuppliedSource:Supplied
A model wearing Bec Bridge at last year’s MBFWA. The runway event had a year off due to COVID 19. Picture: Getty ImagesSource:Getty Images
Natalie Xenita, executive Director of IMG fashion events group, said the new look AAFW came at a pivotal moment for the Australian industry, which had been hit hard by COVID 19.
the past 25 years, Australian Fashion Week has established itself as one of the world most innovative fashion showcases, Ms Xenita said in a statement.
more than ever, we recognise the need to come together to ensure the Australian fashion industry will continue to thrive for decades to come. the full list of participating designers will be unveiled at a later date, Camilla Freeman topper and Marc Feeman, of camilla and marc, Carla Zampatti and Ginger Smart have been linked to the 2021 schedule.