China replica How Apple Plans to Take On the Luxury Watch Sector sale online

ByElle Pop

China replica How Apple Plans to Take On the Luxury Watch Sector sale online

How Apple Plans to Take On the Luxury Watch Sector After revolutionizing how we listen to music with the iPod and redefining basic human interaction with the iPhone, it was only a matter of time until Apple changed how we think of what it means to actually wear a watch, both in style and function.”The first Apple Watch is exciting to me because of the potential,” says luxury watch collector Greg Brown. “Apple has a great track record of disrupting industries, and it is short sighted for the mechanical watch market to think this will only effect the lower end products.”RELATED: Who Should Actually Buy the Apple WatchThe Apple Watch has been positioned as a jack of all trades device able to perform, but not replace, all the functions of an iPhone. But, unlike with their previous game changing devices, the Watch also has an iteration the “Edition Collection” that is a luxury product. This means that Apple has to now compete with makers of objects whose value couples both nostalgia and technical merit. Apple is well aware of this: Jony Ive, the tech giant’ssenior vice president of design, has admitted he loves his mechanical watches and has a “high regard for what currently exists.” Their strategy, it appears, is to simply redefine the style of all watch wearers. It’s no coincidence that Apple’s two most senior hires in the last 18 months have come from the high fashion sphere: Former Yves Saint Laurent CEO Paul Deneve is now vice president of special projects while ex Burberry chief Angela Ahrendts famously joined as SVP of retail and online stores. Between their reach and their contacts in the industry and Apple’s marketing budget and hermes bangle replica cult like following, it’s difficult to think of anyone the tech giant can’t reach (a 12 page Apple Watch “mini catalogue” insert in the March issue of Vogue did not go unnoticed).”Sure, it looks cool and the price point is justified because it is solid gold,” says Brown, referring to the $10,000 plus 38mm 18 karat yellow gold option. According to Bank of America’s Consumer Mobility Report, nearly half (44 percent) of consumers say they would consider purchasing wearable technology, such as a smartwatch, wristband, or eyewear with men having a higher adoption rate than women (49 percent vs. 39 percent). Despite its style centric marketing, it isn’t obvious how the Watch benefited from the ingenious know how of industrial designer, and Watch consultant, Marc Newson. Surprisingly, it also doesn’t rest “naturally” under a dress shirt. No Poinon de Genve seal here. business at Kantar Worldpanel ComTech, a global consumer research firm, suggests “it’s not about competing with luxury brands that sell traditional watches. It’s providing a matching product for those who have a gold iPhone or a customized iPhone case.”Perhaps the biggest question is: What becomes of the five figure gold Apple Watch when its technology is obsolete? Unlike an Herms Birkin or Patek Philippe Perpetual Calendar, there’s no precedent for return on investment. With the number of traditional watchmakers on the decline and a record number of today’s youth relying on smartphones to tell time, the watch industry will benefit by leaps and bounds from the massive spotlight Apple is shining at the wrist. For more information please read our Privacy PolicyHow we use your email address.

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