Sustainability is an ideology, a state of mind and a concept close to Asmita’s heart. It is the crux and essence of her label and brand. The designer believes in taking the road less travelled and her collections reflect the same ideology as she fuses traditional and global aesthetics through her avant garde sensibilities, her forte being resort wear. Her label, Asmita Design follows the Cradle design or re generative design approach which is purely holistic. This Zen label celebrates wanderlust and the eternal traveler, bringing together various cultures and heritage art forms to tell a story, season after season. Asmita has been a part of Lakme Fashion Week since 2008 and Fashion Week in Goa since 2011 and was invited to show her Waste collection at the recently concluded Global Sustainable Fashion Week, Budapest, Hungary.
Zubin Vakil is a name that stands for fashion forward femininity and a fantastically romantic charm. The brand represents a designer who believes in showcasing an extension of his personality. Starting as a creator of customised fashion, Zubin Vakil ventured into the very competitive ready to wear market retaining his touch of one of a kind designs as well as his slinky, bohemian and sensual signature. Known best for his western wear, Zubin has forayed into the Indian wear segment with his quirky and distinct collection of sarees. Bearing his stamp of details such as pleats, ruffles and corsages, the sarees are almost a mirror image of his dresses. Specialising in chic westerns for over a decade, Zubin Vakil believes that a single piece when bought carries a part of the designer’s lifestyle and legacy. Inspired greatly by natural elements, he feels that fashion hermes collier de chien bracelet replica
must celebrate the body and bring alive the wearer hence transforming the roles we play in our everyday lives. The philosophy of the brand is dress your mind before you dress your body. According to the designer, fashion must have enough desirability to stir all five senses. Today, the brand Zubin Vakil stands for classical elegance, vintage luxury and a glamorous fantasy. Each character depicts the many moods and moments that come into play as we indulge in a multitude of images. Fashion is not just clothing. It is a spirit that takes us to the next level.
Puja Nayyar learnt nuances of fashion from NIFT. The designer has a loyal clientele in exclusive circles and she has created a unique niche in the fashion industry. Her innovative textures, seasoned understanding of fabrics, passion for romantic and quirky clothing and obsession for perfection make her designs stand out. Nayyar has worked closely with the late Alexander Mc Queen and has been applauded by renowned fashion critic Suzy Menkes. Puja Nayyar has been a part of international shows and exhibitions, with her immaculately finished collections, as well as an active member in Lakme Fashion Week and Wills India Fashion Week. Puja was selected as one of the 5 Asian Designers, for excellence in work, to showcase at the Mercedes Benz Fashion Week in Paris and Singapore.
Abraham and Thakore
Abraham Thakore, a successful label which was launched in 1992 is run by designers David Abraham and Rakesh Thakore. Their vision is to design modern outfits by infusing Indian identity in them. The label which was originally launched with just handmade scarves and kimonos, has now branched out to showcase various other types of outfits as well. The duo did their first ever fashion show in 2010 at the India Fashion Week in Delhi and swayed away the audience with their indo western collection. They have also exhibited their work internationally at the Victoria Albert Museum in London.