If you access the BBC website and/or related apps (the from outside the UK, you may see third party advertising and content recommendations, as well as promotional BBC messaging (personalised based on your BBC ad profile). We refer to these collectively in this explainer as party advertising and content recommendations enable us to generate income to help fund BBC Services, including making those services available to international audiences. BBC Global News, a commercial subsidiary of the BBC, is responsible for commercialising the Services and is the controller for the purposes of data protection law.
We try our best to make sure that Ads are only visible to people outside the UK,. If you are viewing the website from within the UK and you can see Ads, please use this form to let us know.
If you are in the UK, the Services are funded by the Licence Fee and do not contain Ads and your data will not be used for ad personalisation purposes.
If you are outside the UK, the Ads you see may be personalised based on information that has been inferred about you and your interests. Personalising Ads helps us to show you fewer, more relevant Ads. It also means we can receive more revenue from our advertisers, allowing us to invest more in great content.
We will also show you Ads relevant to the content you viewing. For example, if you are reading an article about travel then we might show you ads for airlines. This is called contextual advertising. what articles you read) and other data attributed to you by the advertiser or a data specialist such as your interests, age, gender and similar statistical characteristics (demographics) inferred from your internet browsing or marketing data that an advertiser holds about you. We may also use your general location to show you Ads relevant to where you are, so if you are in the US you will see Ads from US advertisers.
To create an ad profile for personalisation, unique identifiers (IDs) are used to tell your device apart from others such as an ID stored by a cookie, or your Mobile Ad ID (a unique code set by your mobile operating system). You can opt out from these IDs being used for ad personalisation; advice on how to do this is provided below.
Data that directly identifies you, such as your name, email address or mobile number, will not be used for advertising purposes in your browser or app settings.
We and our advertisers work with a range of other companies ( Partners to show you Ads, both personalised and non personalised. This includes the advertisers agencies, specialist technology platforms that help us with the sale of our ad space and delivery of the Ads, as well as data management platforms that help with analysis and sorting of the data needed to personalise Ads. We also work with specialists to make sure real people are seeing Ads, and to make sure our website is safe.
The cookies or other ID sent with the Ads by us and Advertising Partners make personalised advertising possible. They also enable advertisers to monitor the effectiveness of their Ads.
They may also use data they collect from other sources, or infer from your browsing of other websites, to decide what type of ad might interest you. They may use a technology known as cookie syncing to do this. It works by matching hermes belts replica
the cookie ID assigned to you with another cookie ID held in another company database (which is likely to be attributable to you). That cookie may have certain interests and other population statistics information attributed to it.
We and our Advertising Partners will also use your device IP address when selecting and delivering advertising to you. This is a numerical address allocated to your device by your Internet Service Provider (ISP) which acts like a postal address in that it allows websites to know where to send their content to you. remain the same each day) but is more likely to be dynamic, meaning it changes frequently (usually every 24 hours). what country you are in).
Am I tracked across my devices for advertising purposes?
Any company that has dropped a cookie on your device can track your online browsing activity. We and our Advertising Partners may attempt to match your browsing activity on one device, such as your laptop, with your browsing activity on another device, such as your smartphone, so that we can limit the number of times you see a particular ad (across your devices) and to personalise the advertising we show you.
To do this we may use data, such as your browsing patterns, geo location and mobile Ad ID and match it with other information about the browser and devices that you appear to use.
Is data from other sources used to personalise advertising?
As explained above, we and our Advertising Partners may use interest and statistical characteristic (demographic) data from data specialists to help us to better predict what might interest you. Advertisers might also use their own marketing data to show you Ads on our online services. This means you may see Ads based on things you viewed on other websites and other information they have collected about you.
Do you personalise advertising shown to me on non BBC services?
Sometimes we buy ad space on other websites and services to run ads for our advertisers. For example, we might show you an ad before a BBC News video on our social media channels. That ad could be personalised in the same way as when you use our services.
Do other publishers personalise advertising shown to me when I access BBC content on their sites?