UP to promote handicraft through fashion brand Hermes
To be set up in collaboration with the state government, the Centre Hermes first in India would be inaugurated by chief minister Akhilesh Yadav on Wednesday. Aimed at providing an international platform to UP handicraft, the centre will also train and groom local artisans to compete with their counterparts at world level. “Ten years ago, there were 1.60 lakh weavers in and around Varanasi and today their number has come down to just 15,000. So, in the next few years, those who have been weaving saris and other silk fabric will be wiped out. Here, we think they need Hermes support and intervention,” Max Hermes, the managing director of the global brand told TOI. The Hermes Centre of Excellence would absorb products like chikan and zardozi from Lucknow, stone carving from Agra and brassware from Moradabad. Max Hermes said that UP was chosen as the first centre of excellence because it has a very hermes painted bag replica
rich tradition of handicraft famous world over and an enabling business atmosphere created by the government.
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