How To Find the Perfect Real Estate Business Partner
Logan Freeman is the founder and managing member of Live Free Investments and co founder of FTW Investments. Logan oversees the company acquisitions and investment strategies. He also personally selects all key investment markets and asset classes to meet the goals of investors.
Logan brings over six years of real estate investing experience. Logan has helped out of state investors actively purchase over $70M worth of real estate and himself has over $50M of assets under management, including close to 1000 multifamily doors, two hotels, NNN shopping centers, self storage, and office buildings.
Prior to these engagements, Logan was the director of acquisitions for a fund where he helped acquire over 225 doors in a little over two years and completed a portfolio refinance, returning all of the investors capital, as well as maintaining positive cash flow.
Before working with the real estate investment group, Logan worked as a director of sales for Service Management Group. This position involved working with startups, medium sized service, and consulting companies in and around Kansas City.
Logan has also completed multiple joint venture projects, equity partnerships and works as a developer. Completing over 120 transactions in less than a year, Logan has found a process and relies on his most valuable priorities to guide his profit producing activities. “Knowledge alone is not power, it is potential power. Knowledge + massive strategic action = power.”
Prior to his entrepreneurial activities, Logan was an All American collegiate football athlete at the University of Central Missouri, where he graduated in 2013. After his final season in college, he was picked up as an undrafted free agent by the Oakland Raiders.
Logan has been featured on over 40 podcasts, including Joe Fairless, Michael Blank and Hunter Thompson and more.
We’ve seen over and over again in the business world, poor business partnerships ending in disaster for both parties. What looks good on paper doesn’t end up working in the real world. In the ’80s, a movie starring fellow A listers Warren Beatty and Dustin Hoffman had miss written all over it. Everyone involved couldn be more wrong. The team up resulted in Ishtar, a stinker of a movie with some of the worst reviews of the and even worse box office. Released in 1987, it was made for $55 million and made only $14 million worldwide. For perspective, Top Gun released in 1986 was made on a budget of $15 million but grossed $357 million worldwide. The team up of Maverick and Goose worked out a lot better in this case.
In the business world, remember WordPerfect? In the early 90’s it was the top word processing software in the world before the onslaught of Microsoft’s Word. When Wordperfect merged with networking software giant Novell, everybody thought it was a match made in heaven. In reality, the merger was a disaster. The infighting between the Novell and the WordPerfect executive teams brought down both companies. Novell eventually sold off WordPerfect at a loss of $1 billion and by 2014, both companies and their products were defunct. A poor relationship can bring down entire business empires.
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business partnerships that worked:
Steve Jobs and Steve Wozniak of Apple
Bill Gates and Paul Allen of Microsoft
Larry Page and Sergey Brin of Google
The right partners can be the key to greater success like in the case of Apple or, on the flip side, the grease on the slippery slope to failure, losses, and ruined reputations like in the case of WordPerfect.
Why do some partnerships work and others don’t? It turns out there’s a common thread among successful partnerships. Successful partners recognize their limitations and respect what the other can bring to the table. Do the problems arise when one party thinks it can do the other person’s job? Sounds like a recipe for a failed marriage as well. That brings us to one of the golden rules of partnering.
Golden Rule: Know what you each bringing to the table.
Can you stand to benefit from each other? Is what you’re contributing valuable? What does the other party bring to the table? Will the combination of assets result in something greater than the sum of the parts or worse? Can you leverage the combined skill sets, knowledge, expertise, and capital for the mutual benefit of both parties?
Avoid partners for short term needs. Partnerships with short term windows lack the commitment to success.
Avoid partners with no special skill sets whose roles or functions can be hired out or outsourced. Why give up equity when you can just outsource?
Avoid partners when you desperate. Just like the worst time to get involved in another relationship is right after a breakup when you’re desperate, avoid business partnerships when you’re desperate. The cloudy judgment makes for business disasters.
Avoid partnering just for security and emotional support for the journey. See above.
Avoid partnering with those you like thinking it be fun. Avoid making decisions based on emotions. Potential partners start with something small to see how the two sides interact. If the test run works out, longer term projects are then undertaken.
When considering an investment partner, run a trial first. Far too often, we refuse to run trials. One off deals or minimum capital commitments are a great place to start to test the interaction of the two sides before committing long term. I know of plenty of stories where two buddies decide it would be great to go in on a deal together. They go for broke on their first venture together taking on a huge project more appropriate for seasoned investors. No problem. It be great” they tell themselves. “We have a lot of fun. We do it all together.”
The problem is, one guy usually puts up the money while the other guy promises to put in the labor. It’s all fun and games until the weekend rolls around and the lure of sports and bars or sports bars is too much for one party. If you put in the money and the other guy doesn’t show up for the rehab, guess who’s gonna do the rehab? The guy with the money on the line. You end up doing all the work because the other guy has nothing to lose. Instead of taking on the four plex, maybe a test run on a small single family home would have been wiser.
When to Partner.
Just as with successful business partnerships like the founders of Apple, make sure that your roles and skillsets don’t overlap. Make sure each party can benefit from the other. This will more likely result in appreciation than resentment. At Apple, Steve Wozniak was the engineer and Steve Jobs was the visionary and marketer. They were perfect complements. Neither one wanted to do the other’s job. When considering a partnership, make sure each party brings different strengths to the table.