Instagram influencer launches range for Atoir
‘I don’t accept’: Instagram star Rozalia Russian reveals she buys most of her clothes, as she launches Atoir capsule lineOne of the most followed Australian influencers on the internet, Rozalia Russina, has released her first clothing line. It sold out in minutes.
One of the most followed Australian influencers on the internet, Rozalia Russina, has released her first clothing line. It sold out in minutes.
‘It sold out.’ Social media star Rozalia Russian has opened up about influencing, Instagram and her first clothing range. Picture: AtoirSource:Supplied
She is one of the most followed Australian influencers on social media. Now, Rozalia Russian has sparked a near frenzy after releasing her first clothing line and it sold out in minutes.
Russian capsule collection for Atoir dubbed by Rozalia dropped online last night, and completely sold out on the brand official site in less than 20 minutes.
The unisex range of tonal trackies, trenches and tanks among other WFH loungewear basics was then available to pre order after initial stock supplies ran out, according to Atoir.
The line was also available via other retailers, including Myer and Stylerunner.
Russian 250,000 plus followers flooded her Instagram comments suggesting the Atoir site had crashed due to high traffic.
Rozalia Russian models her sold out new capsule collection featuring a tank, trench and trackies for Atoir. Picture: AtoirSource:Supplied
is sold out, what is the best replica for the hermes evelyne
one follower wrote under Russian post, while another added: has broken the internet crashed their site, another pointed out in response to the rush to buy the popular influencer range, available in sizes spanning XS to XL.
Within an hour, all tracksuit pants, sweaters and socks had also sold out on Myer site, the brand confirmed.
Russian is due to release two more drops of Apparel by Rozalia featuring additional designs at the end of the month, and in July. Yep, the technical term is and it when a company gives an influencer items in exchange for promotion to the followers on their feed.
However, that not a model followed by Melbourne based Russian, who for the most part says she purchases what she wears.
of the time, if a brand reaches out to my management team (for gifting), I don accept, Russian said.
The line is gender inclusive, meaning it can be worn by anyone as seen on Rozalia Russian and her stylist, Elliot Garnaut. Picture: AtoirSource:Supplied
a lot easier for everyone to go out and support the brand. I no more special than anyone else, why should they be gifting me a dress?
I am too embarrassed to ask a brand, hey, I seen this dress, can I have it? who has 253,000 followers on Instagram said she felt compelled to pay her way to support Australian designers.
have met the designers, once you know these people on a personal level, you understand they have bills to pay, staff to pay, Russian said.
everyone is accepting free things all the time, how are they supposed to support the business? mother of two also backed the Australian fashion industry during its recent tough time by working at charge for some of her clients during the COVID 19 retail downturn.
lot of the creatives that I work with took a massive hit, instantly, she said. was trying to do my bit to keep everyone going. If I could support someone in a small way, I just tried.
I could help a brand by doing a photo shoot for free, and promoting their range, then I did. juggling motherhood with WFH, Russian kept busy during lockdown by designing her first capsule collection for Atoir, dubbed by Rozalia which she overhauled when the strict coronavirus lockdown was enforced.
I had all the styles done by January and it was more of a Wardrobe. NYC vibe basics, like a great pair of denim jeans, a shirt, a blazer, she said, referring to Christine Cenetera influential brand Wardrobe. NYC.
Apparel by Rozalia for Atoir, shot in a makeshift studio at her Melbourne home. Picture: AtoirSource:Supplied.